广州护发养发馆空间装饰设计

广州护发养发馆空间装饰设计

广州护发养发馆空间装饰设计

黑密宝宝原来的品牌系统最大的问题就是它的品牌不统一。这种不统一体现在两个地方:第一,各个终端之间的品牌标识不统一。联系到我们刚刚提到的问题,这也是黑密宝宝品牌发展过快引起的,大量的加盟商在全国各地不断开新的终端,但是却缺乏一个统一的管理出口,导致每个终端都没有一系列的标准化设计,品牌标识和空间设计的都非常不统一。
第二,是黑密宝宝养发的产品品牌和终端品牌没有明显地区分开来。在很多的门店中,终端品牌形象和产品品牌形象是混用的,会同时出现黑密宝宝或丝域养发馆Hair Spa的品牌标识,这会导致客户对黑密宝宝整个品牌的认知不清晰。
The biggest problem with Heimi baby's original brand system is that its brand is not unified. This inconsistency is reflected in two places: first, the brand identity of each terminal is not unified. In connection with the problem we just mentioned, this is also caused by the rapid development of Heimi baby brand. A large number of franchisees continue to open new terminals all over the country, but they lack a unified management export, resulting in no series of standardized design for each terminal, and the brand logo and space design are very inconsistent.
Second, there is no obvious difference between the product brand and terminal brand of Heimi baby hair care. In many stores, the terminal brand image and product brand image are mixed, and the brand logo of Heimi baby or silk hair spa will appear at the same time, which will lead to customers' unclear understanding of the whole brand of Heimi baby.




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